Musings

Stop Weaponizing HR Assessments

Stop Weaponizing HR Assessments

I love HR assessments. They provide interesting insights to personalities, behaviors and skills. They make for interesting conversation around the water cooler or dinner table. But while lots of organizations run assessments, many of those same organizations are...

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Brands We Love to Hate

Brands We Love to Hate

We've all seen the above sticker on the back of a pickup somewhere. The offending logo can be Chevy or Ford or some other random brand. Besides the blatant copyright violation of the beloved Calvin and Hobbes comic strip, the message is pretty clear: "I...

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The Shave Club Wars — Which Brand Are You?

The Shave Club Wars — Which Brand Are You?

We've all seen the above sticker on the back of a pickup somewhere. The offending logo can be Chevy or Ford or some other random brand. Besides the blatant copyright violation of the beloved Calvin and Hobbes comic strip, the message is pretty clear: "I...

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Rewarding Bad Email Marketing

One of the fascinating brand battles being hashed out over the last few years is between the three major "shave clubs." I am not here to debate the quality or value of each product — although I just wasted a good amount of time researching the build quality, source of...

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Talent Optional?

I’m a big fan of a certain restaurant that shall remain nameless to protect the guilty. Over the years, I ended up on one of their email lists. For a while, their email outreach was the poster child for what not to do. They’d send generic messages, with no incentive,...

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