Musings

Brands We Love to Hate

We've all seen the above sticker on the back of a pickup somewhere. The offending logo can be Chevy or Ford or some other random brand. Besides the blatant copyright violation of the beloved Calvin and Hobbes comic strip, the message is pretty clear: "I...

read more

The Shave Club Wars — Which Brand Are You?

One of the fascinating brand battles being hashed out over the last few years is between the three major "shave clubs." I am not here to debate the quality or value of each product — although I just wasted a good amount of time researching the build quality, source of...

read more

Rewarding Bad Email Marketing

  I received this email in my inbox a while back. Somehow the email made it through my spam filters, probably because the sender sent it through Mailchimp and hasn't been blacklisted (yet). I opened it because I'm a musician and an audio geek and was curious to see...

read more

Avoid the Dreaded Fatal Error in Your Next Marketing Campaign

I’m a big fan of a certain restaurant that shall remain nameless to protect the guilty. Over the years, I ended up on one of their email lists. For a while, their email outreach was the poster child for what not to do. They’d send generic messages, with no incentive,...

read more

Talent Optional?

Remember that slogan, "Is it live or is it Memorex?" No? Check out this awesome commercial – complete with Ella Fitzgerald, Chuck Mangione and his "Feels So Good" flugelhorn. Priceless. It was this article about making music on the iPad that sent me spiraling off on...

read more