Leveraging Creativity for Business Success Workshop

Go Big Creative Lab founders Joe Watson and Jim Gundlach facilitate the Leveraging Creativity for Business Success workshop at the 2014 Interaction Marketing Summit. 

Creativity is a powerful tool in the arsenal of any business. It can be used to craft business strategy, solve problems, and engage customers. Join Go Big Creative Lab founder Joe Watson as we discuss the elusive muse, specific processes that are conducive to creativity, why effective brainstorming is not a contact sport, and how any creative endeavor can both empower you and make you feel like a fraud. There will be specific activities and breakout sessions designed to unleash your creative monster and give you takeaways to apply to your business.