Meet the Team

joe Watson

About the Founder

Joe Watson, CEO of Go Big Creative Lab, has over 20 years of experience as a design thinker and educator. An innovative thought leader, Joe believes that design thinking and the creative process have tremendous power to impact businesses and organizations.

Over the course of his career, Joe has provided strategic and brand development for hundreds of organizations, ranging from startups and non-profits to Fortune 100 companies. As an educator, he has taught an MBA course at The University of Akron and senior-level design curriculum at Cleveland State University and Cuyahoga Community College.

Joe has lectured and conducted professional development seminars regionally and nationally, including featured presentations at the Interaction Marketing Summit, National REIA’s Midyear, the XMPie User Conference, and national leadership conferences for AIGA: the professional association for design.

In the community, Joe served as President and advisory board member of the Cleveland chapter of AIGA: the professional association for design. He co-created Go Big Fundraising, a unique fundraising model for non-profits, as well as programs that tackle social issues like Texder’s Distracted Driving Crusade.

Joe is naturally inquisitive and passionate about learning and personal development on a wide variety of topics. He is a Yondan (4th degree black belt) and internationally certified instructor in Isshin Ryu Karate. Joe is also a lifelong musician and the creator and co-host of Riffs on Riffs, a new podcast on the collision of original and sampled music brought to you by Evergreen Podcasts.

In his free time, Joe enjoys time with his daughter, basketball, golf, woodworking, making music, and seeing all the ways life’s dots connect.

Partners and Resources

Go Big Creative Lab is a proud member of M House Collective, a collaborative think tank whose mission is to assist organizations and individuals in applying creative practices and innovative frameworks to challenging issues. M House’s other collaborators include:

chris weigand

Chris Weigand
Chris Weigand Design

CWD is a retail design consultancy led by industrial designer Chris Weigand that brings together a strategic network of creative experts to assist brands, agencies, and retailers in creating holistic retail experiences that delight shoppers in-store and online. CWD provides retail, graphic, interior, user experience, and packaging design, as well as research, ideation and strategy services for a variety of consumer brands across many product categories. 

Chris brings more than 20 years of design expertise and experience with 200+ brands to Meraki House Collective.


Kathy Lentner
Tiaki Associates

Tiaki, founded by CEO Kathy Lentner,assists creative organizations in aligning their values, culture, and behaviors in order to nurture the wellbeing of their employees. Tiaki’s integrated approach is rooted in the 6 elements of a healthy workforce —  Meaning, Potential, Connection, Environment, Emotional and Physical Health, and Playthat when nurtured, create a pathway to greater workplace satisfaction, more engaged and energized employees, and ultimately, improved creativity, business results and productivity.

By providing the necessary tools and insight, Tiaki identifies immediate opportunities for improvement while removing the barriers that hold organizations back. This ultimately allows companies to better attract and retain top talent by creating a culture focused on their greatest asset — their people.

Kathy brings a background in workplace psychology and organizational development, alongside a keen understanding of human behavior, to Meraki House.

Claudine Grunenwald Kirschner
Vibrant Living and Leadership

Vibrant Living & Leadership creates compelling gatherings that provide people with guidance, space, and inspiration to explore what is most important in their professional and personal lives.  VL+L believes everyone has the ability to strengthen their leadership skills, nurture creativity, and awaken to their most authentic self to transform how they live and lead.

Founded by Claudine Grunenwald Kirschner, Vibrant Living & Leadership gatherings are characterized by curiosity, interaction, and reflection, giving professionals, teams, students, non-profit, and corporate organizations meaningful opportunities for greater understanding and growth.

Claudine brings the transformational powers of creative exploration and thoughtful meaning-making to Meraki House Collective.



Additional Expert Collaborators

toby Brazwell

Toby Brazwell

Toby is the Area Sale’s Leader for Farmers Insurance and works with business owners in many different industries. He understands first-hand the challenges of managing a team and excels at communicating with people to ensure best business practices are being utilized and implemented.

Toby is a dynamic speaker, motivator, hip hop producer and emcee. His group Edotkom has opened for several established acts like Fugees and Cypress Hill, to name a few. He lends his prodigious talents to Go Big’s Organizational Rhapsody program. Toby  and Go Big founder Joe Watson also co-host the music podcast Riffs on Riffs.

Wondering how Toby finds the time and energy to accomplish so much? Check out his book, The Empowerment Chords.

Brandy Gregg

Brandy Gregg

Brandy is the CEO and founder of CaptureFit, which brings personal wellness to the corporate world through customized, interactive experiences. She works with clients extensively to find the specific wellness needs of their employees and overcome challenges.

Brandy is known for her ability to connect with people and her solutions-based, creative approach. Every client’s obstacles are unique and so are Brandy’s strategies to overcoming them. With passion and enthusiasm Brandy dedicates her life to empowering and educating others to achieve wellness optimally, conveniently and relevant to their lifestyles.

Brandy received her training through the American Council on Exercise, one of the few organizations in the fitness industry accredited by the NCCA. Prior to becoming a Certified Personal Trainer and Certified Health Coach, Brandy spent several years working in the healthcare industry and played an instrumental role in the hiring and training of employees.

Dave Velardo

Dave Velardo

Dave is a recording engineer, songwriter and guitarist extraordinaire. Trained at the Conservatory of Recording Arts and Sciences, Dave has spent a lifetime writing, producing and performing and brings a wealth of real world music experience and best practices to Organizational Rhapsody.

Dave is also an accomplished photographer and videographer whose work for bands like Little Feat and blues legend Wallace Coleman has been nationally recognized.

Daniel Watson

Daniel is a mechanical engineer and PE that has spent decades navigating the land between blue-sky ideas and down-to-earth reality.

He has designed and developed products in many varied industries such as safety and security, transportation, power distribution, and class II medical devices, and is currently bringing industry-changing manufacturing technologies to the factory floor. His projects have ranged from small to large scale, from assemblies containing 100 pieces that can be held in the palm of a hand, to tabletop units, to objects weighing many tons. He has done this for small privately-owned businesses and publicly traded Fortune 250 organizations.

At the heart of Daniel’s thinking has been motion and time, force and leverage. This is true whether dealing with self-contained internal motion or self-propelled vehicles. Always concerned with the ability to balance stress and strain, the decision to yield or resist. The choice of materials and methods. And finally, to test the worth of the concept and prove the validity of the final product.

To make it happen.In steel and aluminum, plastic and rubber, copper and carbon fiber. Using machining and forming, molding and casting, cutting and joining, lasers and 3D printing, painting and plating.

Bringing to bear nearly the entire alphabet, including CAD, CAM, FEA, DFA, DFM, DFEA, IP, VOC, QFD, PRS, DOE, GR&R, GD&T, EVT, QC, and QA. And a whole host of Japanese phrases and business concepts.

In addition to keeping bees and making wine, he enjoys folding origami and collecting antique pocket watches. Daniel is a 4th degree black belt in Isshinryu karate and continues to train in Brazilian jiu jitsu.

Daniel lends his considerable expertise to the Level X and Tie Sabaki programs.